Description
Neuraline began as an experimental project through which I sought out to design the fashion of the future, but as interest grew, it quickly evolved into an actual business. Creating Neuraline required developing a brand, product mockups, and a website that resonated with my audience. Learn about my design process below or click on any one of the images to go to the website.
Design Process
- Ideation: During the early days of this project, I spent the majority of my time learning prompt engineering for Midjourney, and testing different branding themes to see which one aligned the closest to my overall goals for the company.
- Research: After forming a vision for what I wanted the brand to embody, I did an in-depth study on my competitors, and noted ways that I could differentiate my brand. This allowed me to narrow in on my target audience and steer the branding towards a specific niche.
- Product Iteration: With an established theme for Neuraline, a solid idea of its niche, and a working business plan, I iterated on each clothing piece both individually and in groups. One of the things that makes Neuraline special is that within the consistent futuristic theme of the brand, there are four unique Collections - each carrying a distinct and powerful purpose.
- Website Development: Having a firm grasp of the way I was branding Neuraline products, it was important that the website carried the same theme all the way through. Creating a sleek, simple design, accented by minimalistic branding and an easily approachable, yet unique user experience was my top priority.
Applicable Skills
- Website Design, Testing, and Development: HTML, CSS, Java, Webflow
- 3D and 2D Graphic Design: Figma, Adobe Illustrator, Spline, Blender
- Digital Marketing: Social Media promotional videos created in Final Cut Pro
- UI/UX Research and implementation
- AI Diffusion Model Graphic Design: Over 30,000 images created with carefully constructed prompts - altering the Image Weight, Seed, Style and Style Reference parameters to generate specific results.